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As the holy month of Ramadan unfolds, festive markets across Bangladesh have come alive with shoppers preparing for Eid-ul-Fitr. Alongside clothing, shoes, and household essentials, home electronics—particularly refrigerators—have seen a surge in consumer interest.
Market observers note that since the beginning of Ramadan, families increasingly prioritize food storage, preparation for iftar and sehri, guest hospitality, and post-Eid household needs. This seasonal demand has positioned Walton, the country’s leading and most trusted refrigerator brand, at the center of buyers’ attention.
Footfall has increased significantly at Walton Plaza outlets and authorized dealer showrooms in Dhaka and other major cities, including Chattogram, Rajshahi, Khulna, Rangpur, Sylhet, Feni, Narsingdi, and other districts. Consumers now seek refrigerators that are not only functional but also energy-efficient, reliable, stylish, and equipped with modern technology for long-term use and after-sales service. Walton has successfully positioned itself to meet these expectations.
Explaining the surge in refrigerator demand, Walton Chief Marketing Officer Zoheb Ahmed said, “During Ramadan, families require enhanced food storage solutions to keep fresh produce, dairy, meat, frozen items, and cooked meals safe. This drives many households to replace older refrigerators with new models, resulting in higher sales every year.”
Walton Chief Business Officer Tahsinul Haque added that Eid coincides with a period when many consumers have extra funds from salaries and bonuses, making it a peak season for refrigerator purchases. Over half of Bangladesh’s annual refrigerator sales occur during Ramadan and Eid.
Walton continues to lead consumer preference due to its advanced technology, reliability, energy efficiency, extensive after-sales service, and modern kitchen-friendly designs. The brand’s refrigerators now feature AI and IoT-enabled functions, including AI Doctor, IoT connectivity, MSO inverter technology, dual temperature control, holiday/turbo/super modes, 8-in-1 convertible options, 21.5-inch displays, reversible doors, and water dispensers, making them highly appealing to modern users who prioritize smartphone integration, energy efficiency, and lifestyle-oriented usage.
Market analysts note that as demand for new refrigerators rises during Eid, Walton strengthens its position through a combination of advanced technology, user-friendly features, and competitive pricing. As a domestically produced brand, Walton exemplifies the capabilities of Bangladesh’s electronics industry while delivering commercial success.
This Eid, Walton is offering special promotions across the country. Under the ongoing Digital Campaign Season-23 “Next Level Deal”, consumers purchasing refrigerators at Walton Plaza, authorized showrooms, or online receive free gifts, including Walton’s advanced side-by-side refrigerators and other electronics. Additionally, under the “Save Smartly” campaign, customers can enjoy a 10% discount on refrigerators until March 23, 2026. From March 6 to 21, the “Eid & Weekend Bash” offers online discounts of up to 18% on selected Walton refrigerator and freezer models.
Walton’s refrigeration lineup includes direct cool, no-frost, freezers, beverage coolers, and upcoming models, with capacities ranging from 50 liters to 660 liters, catering to diverse consumer needs. Prices range from Tk 15,690 to Tk 240,000.
https://thedailyexpress.news/news/business/1f11c7c8-a37e-6f40-b0b1-15f6cb420a52