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Leading home appliance brand Marcel has officially launched 'Digital Campaign Season-24' across the country ahead of the upcoming Eid-ul-Adha. Under this festive offer, customers purchasing Marcel products have the chance to win 1 million BDT (10 Lakh BDT).
In addition to the grand prize, the campaign offers millions of BDT in guaranteed cash vouchers, cashback, and other attractive gifts. These benefits will be available to customers nationwide until the day of Eid-ul-Adha.The announcement was made during an inauguration ceremony held recently at the Marcel Corporate Office in the capital. S.M. Mahbubul Alam, Managing Director of Marcel, officially launched the season. The event was graced by popular actress Keya Payel, actor Irfan Sazzad, and Marcel’s Head of Business, Hossain Md. Ruhin Sabbir, among other senior officials.
Speaking at the event, S.M. Mahbubul Alam stated:
"Marcel always provides special benefits to customers ahead of major festivals. In continuation of that tradition, we are offering the chance to win 1 million BDT this Eid-ul-Adha. We are optimistic that, like previous seasons, this campaign will be a 100% success through the spontaneous participation of our customers."
The process for winning prizes is digital and automated:
Purchase: Customers buy a Marcel Refrigerator, AC, Washing Machine, or Ceiling Fan.Registration: The customer’s name, mobile number, and the product's barcode are registered digitally at the showroom.Instant Notification: A computerized system sends a return SMS to the customer, informing them if they have won 1 million BDT, cashback, or a guaranteed gift.Instant Delivery: The respective Marcel showroom authorities hand over the prizes to the winners immediately.
The digital campaign is part of Marcel's broader initiative to automate after-sales service. By creating a Digital Customer Database, Marcel stores customer information and product models on its server.
This system ensures that even if a customer loses their physical warranty card, they can still receive swift service from any Marcel service center nationwide. Furthermore, it allows service representatives to gather direct feedback from consumers to improve product quality and support.
https://thedailyexpress.news/news/business/1f137208-dcbc-6960-9c92-575e0e49465e